Small Business Marketing – Using Instagram to Make Sales
There are more than over 600 million people who actively use Instagram. This translates to the question how a small business can optimize it and make profits from this platform? Well, Instagram isn’t just a way to share your travel and family photos. Believe it or not, it is an effective way of doing your small business marketing and that is exactly what you will learn in the next lines.
Number 1. Instagram stories – if you are familiar with the app Snapchat, you know how stories work. These Instagram Stories are either series of photos or videos and they’re gone 1 day after it is created. You may make use of these stories to your advantage if you’re that smart. You could pack each and every story with clever brandings and remember, your job is to make stories entertaining to your viewers.
Number 2. Creativity – it takes a different level of creativity to build a business and the ability of building something from scratch is all yours to make. However, not all business owners believe in themselves that they are creative in their own way. This is basically something that must be conquered by anyone who wish to use Instagram for their small business marketing.
Just imagine how you are going to have great marketing campaigns on Instagramif you yourself isn’t confident enough that you can do this. Think of the process you do in your business and to how you can provide value to your product or service. You should engage your market throughout this process by means of offering valuable tips and tutorials on how they could take advantage or even better use your services or products.
Number 3. Source from your audience – people love when their profile is featured on Instagram which is basically your ticket to generating more. This is something that you have to take advantage of in your small business marketing. Create a video or photo contest to be able to fill your page with some great contents. Consider doing at least once in a month and see how fast your reach grows and your brand is shared among others.
Number 4. Silent movies on Instagram for small business – the interest and attention of your audience on Instagram can be captured by your business by using well-shot, short videos. Quite frankly, the sound quality does not matter as most people aren’t on their headphones when browsing through IG.
Learn how to use this properly and see how much of an impact it can bring onto your small business marketing.
Integrating these tips to your small business marketing is a must if you have just opened up your business recently.